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Good Smile Company (グッドスマイルカンパニー?) (also known as GSC or Good Smile) is a Japanese manufacturer of hobby products such as the Nendoroid and figma product lines, as well as scale figures. In addition to production and manufacturing, its business includes design, marketing and distribution. Its products are usually based on anime, manga or games that are currently popular in Japan, although the company has also produced products based on other media properties such as the voice synthesizer software Vocaloid and the Touhou Project game series.